books

Twitter Your Business (ebook)
A beginner’s guide to using Twitter to successfully promote you and your business
Mark Shaw

RRP: £5.00

If there was a godfather of Twitter, Mark Shaw would be it. He could use either a few lessons in apostrophes or a good copy-editor but he talks a lot of good common sense, and there’s nothing he doesn’t know about Twitter.

Unmarketing
Stop Marketing. Start Engaging.
Scott Stratten

RRP: £13.93

We all know how we like to be approached. We know we don’t like being sold to, we know we don’t like being pressured, nagged, harrassed or harangued into making a sale, but somehow the moment we shift into “small business owner” mode, we start doing all these things, largely because we see other businesses doing it and we’re told it’s the “done thing”. This book basically gives you permission to do what you instinctively know makes sense.

The Right-Brain Business Plan
A Creative, Visual Map for Success
Jennifer Lee

RRP: £12.59

I know I have to have a business plan. I even kinda know why I have to have a business plan. But, oh my good giddy aunt do I hate boring! And that’s why I love this book It reasons that, for the purposes of the growth of your business, what’s most important is not the form the business plan takes, but the content and how you use it; therefore, it’s totally ok – and encouraged! – for the business plan creation to be fun and to look more like your favourite art class, than your most painful trip to the dentist.

Turn Your Talent into a Business
A guide to earning a living from your hobby
Emma Jones

RRP: £12.99, (special offer £9.74)

I’m still reading this one … sit tight!

Thinkertoys
A handbook of creative thinking techniques
Michael Michalko

RRP: £10.63

This book is my bible and the source of all my power (almost). It contains a ridiculous amount of techniques you can use for yourself or with a group to have  ideas and inspiration just about on-demand – whether it’s a new product idea, ideas for new ways to pitch yourself, different approaches that your industry might not have tapped into yet, or if you’re trying to come up with a new name for a product, service or package, you can pick and choose the technique that fits the outcome you want, as well as your own style or approach to things.